54. Costumes

Costume 1

Costume 1 consisted of:

A black leather jacket

Black top

Black Jeans

Hoop earring + red lipstick

The background of most of our shots were very colourful and bright. So, decided that our costumes should be simple in terms of colour. Therefore, this costume was black in order to not clash with the background. However, our outfit still matches genre conventions, for example, in Karen Harding's Say something video she also wears a black jacket and hoop earrings.  Similar outfits are featured in music videos of the same genre.

Costume 2 

Costume 2 consisted of:

White off the shoulder top

White jeans

Hoop earring + red lipstick

Though this outfit does not follow genre conventions we chose this outfit specifically in order to suit out location. Our location for this outfit was the King cross tunnel which features a back-lit colourful LED wall which runs throughout the tunnel. Therefore, we chose the white outfit in order to reflect the light of the tunnel onto the outfit as this would of not of worked with a black or dark outfit. 

Costume 3

Costume 3 is very similar to Costume 1 the only difference is that out artist Haze wears a black bomber jacket rather than the a black leather jacket. Again, this outfit was used to match genre conventions and was used as a contrast to the background. Also, these outfits are similar to what our target audience of 16-20 somethingsfemales would wear as these outfits are very casual and  relatable. This would then thus allow our audience to connect with her target audience.